Linda Swick, Founder and President

Linda Swick is an industry veteran in Entertainment Marketing and has worked in many facets of the business including casting, talent management, and production. In 1989 Linda established International Promotions. Under her leadership, and client-first approach, International Promotions has partnered with Fortune 500 client’s including: Unilever, Motorola, Constellation Brands, Volvo, Proctor & Gamble, JP Morgan Chase, GlaxoSmithKline, and H.J. Heinz Company.

Her longstanding alliances with Hollywood influencers, along with her strategic vision have propelled the IP Team to award-winning campaigns and exceptional brand integrations in iconic films such as: Forrest Gump, Shawshank Redemption, Mission Impossible 3, James Bond: The World is Not Enough, The Avengers, David Fincher’s Gone Girl, and the upcoming, Minions movie.

Throughout the years, Linda and her team have garnered billions of pop culture impressions for IP clients in timely favorites including: Cheers, Seinfeld, ER, Law & Order, NCIS, The Big Bang Theory, House of Cards, and Orange is the New Black. These executions have commanded impressive ROIs, leading to an unprecedented level of IP client satisfaction and retention.

Linda has been featured in Variety, Ad Age, the Wall Street Journal, Brandweek, Madison & Vine and has appeared on NPR, as well as numerous entertainment industry panels and conferences.

Linda received her degree from the University of Southern California and resides with her family in La Cañada, CA.


Debb Smith, Director – Promotions and Client Services

Debb has 15+ years of entertainment marketing and corporate brand experience. As Director of Promotions and Client Services she oversees brand management and strategic partnerships, identifying high-profile film properties that create synergy with our clients brand messaging.

In the digital arena, Debb develops and executes entertainment strategies through social engagement, mobile, online, branded content, influencer outreach, and immersive and experiential marketing. Consumer engagement via sweepstakes, online games, retail, on-pack, and brand sponsorships have expanded domestic and global awareness for our clients, creating brand loyalty and return consumers, while broadening the consumer base.

Debb’s work with 360 degree partnerships includes award-winning, multi-platform campaigns for world-class clients like Volvo Cars and The Twilight Saga franchise, Seventh Generation and The Lorax, and Topps Candy brands with the Despicable Me, Minions, Ice Age and Transformers franchises.

She has also created powerful brand associations including Volvo Cars and Ben Affleck in Gone Girl; Snap-on Tools in Marvel’s Avengers: Age of Ultron, Iron Man I, II, and III, and the Transformers films; and Corona beer and the $1.5B Fast & Furious franchise.

A native New Yorker, Debb previously taught acting, directing and business strategy for performing artists at the NYU Advanced Conservatory for Film and Television at the Tisch School of the Arts (TSOA).


Heather Fults, Director – Television & Digital Content Department

Heather manages IP’s Television Department, specializing in brand integration, product placement, and client sponsorship on today’s current television shows and web content.  A southern California native, Heather studied Communications at San Diego State University and comes from a marketing, event, and hospitality background. Having previously worked for Hilton Corporation as a Sales, Event and Marketing manager, she has worked closely with corporate executives, high-ranking government officials and the Secret Service, as well as industry celebrities. Heather executes successful brand integrations with careful consideration of client goals by personally working closely with productions and reviewing, activating, and tracking opportunities. Her credits include Bobble Bottle’s integration on the 2014 season of NBC’s The Biggest Loser, Volvo’s continuous role in CBS’S Hostages, as well as Snap-On Tool’s presence on CBS’s CSI and NCIS.

Manager of Feature Films

Stephanie Ponce, Director – Feature Films Department

Stephanie oversees the day-to-day operations of IP’s Feature Film Department, dedicated to implementing organic product placements and brand integrations for our roster of clients.

Stephanie has vast experience in film Field Promotions and Publicity, having managed the Promotions department at Arenas Entertainment, a premiere marketing agency targeting the ever-growing Hispanic consumer segment. At Arenas, Stephanie oversaw strategy, sponsorships & promotions, strategic brand partnerships, experiential marketing activations, social media activations, and influencer outreach for clients such as WB and 20th Century Fox. Among the campaigns she worked on are the horror hits The Conjuring, Annabelle, which grossed over $250MM worldwide, and the summer blockbusters Godzilla and San Andreas.

Stephanie is no stranger to IP—before Arenas she assisted Linda Swick with the coordination and execution of high-profile promotional campaigns such as Volvo’s partnership with The Twilight Saga series, as well as the Topps promotions with Transformers: Dark of the Moon and The Lorax with Seventh Generation, among others.

Stephanie was born and raised in Los Angeles, and has a bachelor’s degree from the University of California, Santa Cruz, where she was named a UC Regent Scholar. Stephanie is also a world traveler, having studied abroad in both Germany and Spain. Her favorite soccer team is FC Barcelona.