Volvo, “The Twilight Saga: New Moon”

Volvo, The Twilight Saga: New Moon: Main character integration, Television, Online, Social Media, Special Internet Site, Dealership Campaign

Client Provided Results

  • Gold Reggie Award Winner
  • Google “whatdrivesedward” 10M+ mentions
  • Online Contest entries 372K+
  • com site: more people read the Volvo XC60 review over a 7-day period
    than any other new car review.
  • Daily Volvo Online increased 3X over competitors Mercedes, Audi, and BMW.
  • Unique site visitors increased from 600K to 2M+ delivering 85.2M impressions and 688K clicks to whatdrivesedward.com
  • C30 and XC60 dramatic increase of completed configs, doubling during peak media weeks
  • Phase 4 had users exploring the XC60 revealing 1,600 opportunities in one day
  • Over 91,000 hours of brand engagement with YouTube homepage unit

Volvo, “The Twilight Saga: New Moon”

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What Drives Edward

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New Moon Blog

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Gold Reggie Award

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