Volvo, The Twilight Saga: New Moon: Main character integration, Television, Online, Social Media, Special Internet Site, Dealership Campaign
Client Provided Results
- Gold Reggie Award Winner
- Google “whatdrivesedward” 10M+ mentions
- Online Contest entries 372K+
- com site: more people read the Volvo XC60 review over a 7-day period
than any other new car review.
- Daily Volvo Online increased 3X over competitors Mercedes, Audi, and BMW.
- Unique site visitors increased from 600K to 2M+ delivering 85.2M impressions and 688K clicks to whatdrivesedward.com
- C30 and XC60 dramatic increase of completed configs, doubling during peak media weeks
- Phase 4 had users exploring the XC60 revealing 1,600 opportunities in one day
- Over 91,000 hours of brand engagement with YouTube homepage unit