Volvo, “Breaking Dawn Part 1”

Volvo with The Twilight Saga: Breaking Dawn—Part 1: Main character integration/ Television, Online, Social Media, Special Internet Site, Dealership Campaign

Client Provided Results

  • During the campaign, Volvo site traffic share went up 80% to take up over 16% of competitive site visits.
  • Increased percent of visitors in the 35-44 age demo; over 40% had HHI of $60K+ (20% $100k+).
  • Facebook fans increased from 62K to 140K.
  • Facebook viral impressions doubled to over 6.5MM.
  • Online buzz grew at a fast pace (23% weekly) over the course of the campaign.
  • In a survey given after the campaign, 42% of respondents said they had a better perception of the brand.

Volvo, “Breaking Dawn Part 1”

pro_gallery_06_VolvoBD

Volvo, “Breaking Dawn Part 1”

pro_Volvo_BreakingDawn1

Word Cloud

THE ROAD TO 2020:  VOLVO’S GLOBAL STRATEGY

Hits Graph

pro_Volvo_BreakingDawn1_HitsGraph