Volvo with The Twilight Saga: Breaking Dawn—Part 1: Main character integration/ Television, Online, Social Media, Special Internet Site, Dealership Campaign
Client Provided Results
- During the campaign, Volvo site traffic share went up 80% to take up over 16% of competitive site visits.
- Increased percent of visitors in the 35-44 age demo; over 40% had HHI of $60K+ (20% $100k+).
- Facebook fans increased from 62K to 140K.
- Facebook viral impressions doubled to over 6.5MM.
- Online buzz grew at a fast pace (23% weekly) over the course of the campaign.
- In a survey given after the campaign, 42% of respondents said they had a better perception of the brand.