Topps, Ice Age: “Dawn of the Dinosaurs” and “Continental Drift”

Topps Candy with Ice Age: Dawn of the Dinosaurs and Ice Age: Continental Drift: packaging, POP, TVC , online game

  • Wal-Mart sales increased: Baby Bottle Pops up 40%, Push Pops – highest sales week since brand launch
  • Cartoon Network online media campaign:  3.19% CTR for all Clickable Units  – Record Setting percentage on network
  • Custom Superstitial on the Games Homepage 10.81% CTR – doubling the Cartoon Network average.
  • CTR of 1.24% Custom Expandable – 4 TIMES THE AVERAGE for all display units on!
  • CTR for video placements was 1.50%, nearly 4x the average CTR of .39% for all video placements on
  • Ice Age 2M total visits! Average Site Visit of 8 Minutes! Total Games Played OVER 6,000,000!

Topps, “Ice Age: Dawn of the Dinosaurs and Continental Drift”


Candy Mania


POP Display


Ring Pop


Juicy Drop Pop Box