Topps: “Despicable Me 3”

Topps Candy with Despicable Me 3: POP Display, Labeling, TVC and Online game

Client Provided Results

  • Proven blockbuster merchandisers command quick sell-through and have historically driven 87% average life in candy unit sales!
  • The Despicable Me 3 game on candymania.com drove 2.7M+ online impressions and increased web traffic by 330% during the promotional period!
  • TV spot had 268M+ impressions towards target market!
  • Expanded distribution increased exposures up +110% vs Minions!

Despicable Drivers