Ben & Jerry’s Placement in Avengers: Endgame & Avengers: Infinity War
In 2019, at the height of the Marvel Cinematic Universe wave, International Promotions secured a placement for long-time client Ben & Jerry’s in the giant, green, CGI hands of Mark Ruffalo’s Hulk in Avengers: Endgame. The Hulk ate directly out of a huge pint of Ben & Jerry’s fictitious flavor