Film Product Placement
Campaigns In Film, And Streaming
Volvo XC40 & Tomb Raider
Utilizing our long established contacts at MGM, International Promotions liaised between the studio and Volvo, a client for 20+ years, to launch the Volvo XC40 in 2018’s Tomb Raider starring Alicia Vikander (Ex Machina, Jason Bourne), Walton Goggins (Fallout, Justified: City Primeval), and Dominic West (The Crown, Downton Abbey: A New Era). The XC40 was featured extensively in the film as lead character Laura Croft’s personal vehicle. The film grossed $274.7 million dollars worldwide and the XC40 surpassed all of Volvo’s sales goals.
Ben & Jerry’s & Avengers: Infinity War/Avengers: Endgame Avengers
Avengers: Endgame and Avengers: Infinity War are the second and sixth highest grossing films in history. For 20+ year client Ben & Jerry’s, International Promotions secured verbal mentions of Ben & Jerry’s products in Infinity War, delivered by Robert Downey Jr. and Benedict Cumberbatch, and prominent hands-on exposure in Endgame during which Mark Ruffalo, as The Hulk, eats from an appropriately huge pint.
To multiply the reach on these placements, we guided the development of branded film tie-ins and event sponsorships, including a Ben & Jerry’s sponsored sundae bar at the Endgame world premiere and the brand’s participation in franchise announcement events at San Diego Comic Con, both of which garnered millions of impressions across social media.
McLaren & Clue
To relaunch Hasbro’s classic board game Clue, International Promotions facilitated a partnership with McLaren to feature McLaren’s Artura supercar as the game’s billionaire victim’s daily driver. McLaren also partnered to execute a social media campaign, online mystery game, and launch event, all of which yielded over 900 million impressions, and coverage in numerous online publications including MSN and The Hollywood Reporter.
Bazooka Candy & Minions
On behalf of client Bazooka, International Promotions partnered with one of Hollywood’s biggest franchises, Despicable Me. An integrated marketing plan was designed around 2015’s The Minions featuring bespoke packaging of Bazooka candy products and displays featuring The Minions characters Stuart, Kevin, and Bob in addition to TV spots and browser based games accessible via the Candy Mania Games website. The Minions movie saw a 24% increase in exposure over the previous film, Despicable Me 2, which resulted in +1400% increase Candy Mania Games’ traffic, 335K page views, and 4MM online impressions prompted by communications and media featuring Bazooka products and branding.