In Tate McRae’s newest music video, 2 hands, currently #9 on trending for music on YouTube with 3.6 million views, a garage door rolls back to reveal a McLaren 750S (in McLaren orange) and Tate in a matching orange racing suit. In quick succession, we see shots of Tate sitting in the driver’s seat, starting the engine, and the McLaren’s gauge cluster coming to life before it’s flung down a suburban street.
Tate dodges cars and hugs corners while we cut to her and her backup dancers, clad in McLaren orange outfits, posing and dancing at a future location: a gas station. The timelines converge as Tate arrives at the gas station and enters the station’s convenience store. The clerk is dressed head-to-toe in McLaren orange, and the store’s trim is freshly painted in the same color. In the ensuing montage, Tate and her dancers pose with and dance around the McLaren, in addition to performing a NASCAR-style pit crew refueling maneuver.
This placement does not just feature McLaren’s 750S, it is designed around it, including McLaren branding in the art design of the video. This is all the more remarkable because the McLaren’s placement in 2 hands was unpaid. If you’d like to secure similar placements in trending media, let us know and we’ll begin crafting a program specific to your needs.