Earlier this month, we featured an excellent popchips placement in Max’s The Sex Lives of College Girls secured by International Promotions (IP) for client Our Home. The popchips placement occurred in the fourth episode of the third season, Franklin the Fox, which also included a whopping nine additional placements for other Our Home brands, You Need This and Real Food From the Ground Up. Since then, IP has secured placements for Our Home brands in episodes seven, nine, and ten of The Sex Lives of College Girls.
This placement in particular also includes placements for other IP clients including Idahoan and Kraft Heinz. Two shelves down, Idahoan Microwavable Mashed Potato Cups and Kraft Mac and Cheese Cups are seen with their iconic branding oriented towards the audience. IP’s fee-free approach to product placement allows for extended and organic relationships with productions and the professionals that facilitate them, allowing for high numbers of excellent placements instead of expensive one-off transactions.
Parrot Analytics reports that, “…the audience demand for The Sex Lives Of College Girls is 22.3 times the demand of the average TV series in the United States…,” and each of these placements benefits from the show’s already high and growing viewership. If you’d like to build similar relationships between your brands and products and the professionals responsible for Hollywood’s most widely watched media, reach out and our placement professionals will work with you to create a customized product placement program to fit your exact marketing goals.