Avengers: Infinity War & Avengers: Endgame: Executed prominent product integrations in both installments of the wildly popular Marvel film franchise starring Robert Downey Jr. and Chris Evans and provided Ben & Jerry’s ice cream at the world premiere of Endgame
- Verbal mention in Avengers: Infinity War involving the characters of Iron Man (Robert Downey Jr.), Dr. Strange (Benedict Cumberbatch), and Bruce Banner (Mark Ruffalo)
- Hands-on logo exposure in Avengers: Endgame where the character of Bruce Banner/Hulk eats from a Hulk-sized pint of Ben & Jerry’s
- Ben & Jerry’s catered the world premiere of Avengers: Endgame, providing guests with a “Hulk Smash Sundae Bar” that included signature flavors and themed toppings
Ben & Jerry’s has received numerous messages from fans who loved the placements in Avengers: Infinity War and Avengers: Endgame!