Avengers: Infinity War & Avengers: Endgame: Executed prominent product integrations in both installments of the wildly popular Marvel film franchise starring Robert Downey Jr. and Chris Evans and provided Ben & Jerry’s ice cream at the world premiere of Endgame
- Verbal mention in Avengers: Infinity War involving the characters of Iron Man (Robert Downey Jr.), Dr. Strange (Benedict Cumberbatch), and Bruce Banner (Mark Ruffalo)
- Hands-on logo exposure in Avengers: Endgame where the character of Bruce Banner/Hulk eats from a Hulk-sized pint of Ben & Jerry’s
- Ben & Jerry’s catered the world premiere of Avengers: Endgame, providing guests with a “Hulk Smash Sundae Bar” that included signature flavors and themed toppings
Avengers: Infinity War Verbal Mention
Still from Avengers: Infinity War, where Tony Stark (Robert Downey, Jr.) and Dr. Strange (Benedict Cumberbatch) discuss Ben & Jerry’s flavors.
Avengers: Endgame Hulk Smash Sundae Bar
Display sign for Ben & Jerry’s sundae bar at the world premiere of Avengers: Endgame.
Avengers: Endgame World Premiere
Ben & Jerry’s Grand Poobah of PR, Sean Greenwood, with IP’s Linda Swick and David Ferialdi at the Avengers: Endgame world premiere.
Ben & Jerry’s has received numerous messages from fans who loved the placements in Avengers: Infinity War and Avengers: Endgame!