International Promotions recently secured an excellent, hands-on product placement for long-time client Modelo Especial in the Paramount+ drama series Landman. In an extended scene and across multiple shots, the character Angel, played by Ali Larter (Final Destination, Legally Blonde), is seen drinking a bottle of Modelo Especial while hanging out, playing pool, and dancing. The Modelo Especial bottle’s classic blue, white, and gold packaging is just as visible while resting on a pool table as it is in Angel’s hand.
Landman, created by Taylor Sheridan, has achieved significant viewership milestones. The series premiered on November 17, 2024, attracting 5.2 million viewers across Paramount+ and linear television, marking the biggest global premiere week for a Paramount+ original. In its first seven days, Landman secured 14.6 million global multi platform viewers, further establishing its popularity. The placement of Modelo Especial in such a widely viewed series has resulted in over 9.7 million impressions which will only increase with repeats and an extended streaming lifespan.
International Promotions can bring similar visibility to your products by positioning them in films and television/streaming programs that align with your brand’s values and appeal to your organization’s demographics. Reach out today, and our placement professionals will begin designing a bespoke product placement program.