For client Our Home, which recently added the classic brand Pop Secret to its growing roster of snack brands, International Promotions secured excellent placements of You Need This and Pop Chips products in Max’s The Sex Lives of College Girls.
These snacks were seamlessly integrated into the show’s college settings. In a coffee shop, multiple bags of You Need This Churro Puffs add a relatable touch to the environment. Alongside them, several bags of You Need This Veggie Fries reinforce the brand’s connection to healthy snacking. Meanwhile, in a dorm room scene, multiple bags of Pop Chips blend naturally into the casual, lived-in atmosphere of student life.
These placements have already amassed over four million impressions, showcasing the power of strategic product integration. International Promotions has an established history of working with The Sex Lives of College Girls production team, which has also rendered placements for clients including Olly, Idahoan, Kraft Heinz, Seventh Generation, and Siete, among many others. Our close proximity to Hollywood and established connections within the industry have allowed us to create lasting relationships and secure placements, for no placement-specific fee.