International Promotions secured multiple excellent hands-on placements for long-time client Pacifico beer in Netflix’s Running Point! In Season 1, Episode 5 (Beshert), Pacifico beers are shared by the characters Isla, Ness, Sandy, and Jackie in a heartfelt moment. The text and graphics of Pacifico’s yellow labels are clearly visible as the bottles are clicked together and enjoyed. This organic placement subtly aligns the Pacifico brand with the show’s vibrant, laid-back energy.
With Running Point racking up millions of viewers, this scene alone has generated over 8 million impressions—and counting! Running Point has quickly become a fan favorite, blending sharp wit with empathetic storytelling. This Pacifico placement reinforces the brand’s connection with audiences who appreciate adventure and camaraderie.
Check out the episode on Netflix now, and keep an eye out for Pacifico!