Topps Candy with Ice Age: Dawn of the Dinosaurs and Ice Age: Continental Drift: packaging, POP, TVC , online game
- Wal-Mart sales increased: Baby Bottle Pops up 40%, Push Pops – highest sales week since brand launch
- Cartoon Network online media campaign: 3.19% CTR for all Clickable Units – Record Setting percentage on network
- Custom Superstitial on the Games Homepage 10.81% CTR – doubling the Cartoon Network average.
- CTR of 1.24% Custom Expandable – 4 TIMES THE AVERAGE for all display units on CartoonNetwork.com!
- CTR for video placements was 1.50%, nearly 4x the average CTR of .39% for all video placements on CartoonNetwork.com
- Ice Age Candy.com: 2M total visits! Average Site Visit of 8 Minutes! Total Games Played OVER 6,000,000!