Placement of the Week: Elevation x Kraft Mac & Cheese

International Promotions recently secured excellent placements for our client Kraft Mac & Cheese in the HBO feature film Elevation. The brand is organically woven into multiple key scenes, including a heartfelt father-son moment and a quiet emotional exchange between main characters. With strong visual presence, hands-on interaction, and even a verbal mention, Kraft Mac & Cheese fits naturally into the film’s post-apocalyptic world while reinforcing its comforting, nostalgic appeal.

With over 88.4 million impressions and counting, these placements put Kraft Mac & Cheese in front of a massive, engaged audience. Whether featured in blockbuster films, prestige TV, or family favorites, smart product placement boosts visibility and creates meaningful audience connections. If you’re looking to make an impact on screen, International Promotions is here to deliver.