Volvo, Tomb Raider, Television, Online, Social Media
Tomb Raider: Executed a Global Promotion and Integration for Volvo in the Tomb Raider 2018 Franchise film starring Alicia Vikander.
- Premiered the new Volvo XC40 in the film with star Alicia Vikander
- Core delivery of 16MM USD in media value
- Delivered 100MM impressions
- “Since the XC40’s success had surpassed even our highest expectations, we had to expand production following overwhelming demand for the XC40.” – Hakan Samuelsson, President and CEO of Volvo Cars